How do their ideas differ? What are the points of commonality?.What surprising perspectives do they have?.Thematic analysis involves making sense of what your interview participants are saying: Find and catalogue themes to make sense of the data If your interviews are more free-ranging and conversational, you can use other tools to organize the content by theme. Refer to Automatic coding in document sources for step-by-step instructions. If you’re working with semi-structured interviews (where participants are asked the same set of questions), you can use heading styles to automatically organize the responses.įor example, you can gather all the responses to Question 1 in one place for easier analysis. If your interviews have already been transcribed, you can import the documents directly into NVivo and get started on analysis. Transcribe them yourself using NVivo's transcription tools - this can bring you closer to your data as well as giving you a head start on analysis:.> Free Transcription: Try NVivo Transcription free today Use NVivo Transcription Using the latest automation technology, NVivo Transcription provides verbatim transcription with 90% accuracy from quality recordings. You can transcribe audio and video in 28 languages and NVivo Transcription is able to offer an accurate transcript in about half the length of your audio or video file.For example, you can import the interview recordings into NVivo and: Luckily, NVivo gives you a number of options. Let's face it, transcribing can be tricky - particularly if you're working with a lot of interviews or have limited time (and budget). > Watch Webinar to Learn how you can use NVivo for Thematic Analysis

These tips can help guide you on your way. If you’re new to NVivo or just getting started with analyzing interviews (thematic analysis) it can be hard knowing where to start. Like you, they're looking for the best way to make sense of their data so they can deliver robust results. On any given day, close to 80% of NVivo users are busy analyzing interviews.

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